How we design experiences that work.

Experience is the product.
Comfort drives behaviour.
Environment shapes decisions.

Where our thinking shows up.

Grace Dagher is the founder of GD Events Group and a Brand Experience Architect.

Her work sits at the intersection of experience design, behavioural insight, and commercial strategy - designing environments where people feel comfortable, connected, and ready to act.

She does not plan events for visibility.
She designs environments for outcomes.

Client Feedback

Beauty Expo

Rina Timpano

“The stall was executed with clarity and intention, translating our brand seamlessly into the space. From concept through to bump-in, every detail was handled professionally and without stress.”

— Rina Timpano, CEO Rinascentia

Rise to Greatness

Joan Arca

“From planning to delivery, the event was managed with precision and constant communication. The execution was seamless, with every detail considered and confidently led.”

— Joan Arca, EA to Bedros Keuilian

Come & See

Mark S.

“Come & See was a strategically curated experience that fostered genuine connection. Within 24 hours, multiple commercial opportunities had already been secured.”

— Mark S.

Trusted By

Beautiful doesn’t equal memorable.
Memorable changes behaviour.

When the environment is designed properly, decisions move differently.



The standard is deliberate. Strategy first. Outcome always.