Journal
Notes from
the practice.
Occasional pieces on what actually determines whether a room works.
Writing
Notes from the practice.
Occasional pieces on what actually determines whether a room works. Written for the people who commission this kind of work.
Why good clients leave when nothing went wrong
No complaint, no dispute, no error anybody remembers. A relationship that stayed technically correct and stopped being felt.
ReadHow to tell whether a corporate event worked
Attendance and photographs are the usual measures, and neither answers the question that was asked when the budget was approved.
ReadBooking a work Christmas party in October
Most of the good December dates went in August. That is the honest starting point, and it is not the same as being too late.
ReadThe first ninety seconds decide the evening
Guests form a view of an event before anyone has spoken to them, and almost nothing in a standard run sheet accounts for it.
ReadWhat to ask a venue before you sign
Most site inspections cover capacity, catering and price. The things that decide whether the night works are rarely on the list.
ReadThe seating plan decides the night
More time goes into choosing the menu than into deciding who sits where. The seating plan has far more effect on how the evening goes.
ReadCorporate gifting that gets kept
Most corporate gifts are chosen by budget and delivered by courier. Very few are remembered by February.
ReadWhat to settle before you brief anyone
Most briefs describe an event. Very few describe what has to be different afterwards.
ReadBegin a conversation
Every engagement
starts with a conversation.
Tell us what the occasion is for, who will be there and what has to be true by the end of it. We will tell you honestly whether we are the right practice for it.
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